To develop a brand that would highlight ‘Aspire’s’ new and different approach to IT. The brand to then be applied across all print, digital and online media.
A dynamic metaphor was created in the form of a comet and enclosed to make reference to 'out of the box thinking' reinforcing the companies desire to reach heights on behalf of it's clients. Many IT companies use red and blue in their identities, here they were fused to create a distinctive corporate purple.
A clear easily recognisable logo and branding collateral that could be suitably and consistently applied to all required print and digital formats.
The resulting logo and brand have been rolled out across all aspects of internal and external communications and materials in both print and online formats, giving the company a coherent and visually strong corporate image.