A strong, eye catching brand was required for a start up electrical services company. The brand had to be designed with future proofing in mind and being capable of growing with the business as it grows and develops.
The brand was required to be applied across all print and online formats as well as being incorporated onto uniforms, overalls and signage.
The lightening bolt was employed as an internationally recognised symbol of electricity and this was teamed up with a strong colour scheme to allow the brand stand out in all situations and uses.
The primary logo was developed in a number of formats to maximise its usage in a wide variety of situations. These included
• The primary logo where space is limited or greater impact is required
• Logo with strapline
• Logo with Icons where space allows
A wide ranging logo family was created that would cater for any use and situation and was then applied across a range of print based materials, company stationery, vehicle signage, corporate uniforms and sponsored partnerships.