Portfolio - Graphic Design - The Ark Private Day Nursery
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We have worked with “The Ark Private Day Nursery” (judged “outstanding” by OFSTED) to develop their branding, online presence and marketing materials for many years. The business has in that time grown rapidly and a new corporate brochure was required to reflect the quality of the offer and the USP that “The Ark” has to offer.
The day nursery is set in beautiful open countryside in a valley in West Yorkshire. We wanted to capture this feature along with quality of staff and real estate on offer. The brochure had to primarily focus on parents as the decision maker but as children form age 0 to 16 are catered for it had to also reflect their needs as well.
We made strong use of vibrant, energetic images that were large and engaging to bring the sense of activity and location to life. The written content was also broken down into bite-sized sections with inspirational quotes to set the content scene for each section. Great use of the brand was employed and extended with the addition of a strap line and new flowing stylistic elements building on the corporate colours and fonts already firmly established. The resulting A4 brochure incorporated a rear pocket to allow for to allow for relevant extra material to be included as required.
The brochure has allowed The Ark to place itself on an equal footing with its visual communications with its major competitors, providing parents with a favourable and reassuring impression of the Day Nursery and its offer.