To create an online brand and shop that would promote a prestige collection of special occasion accessories along with the clients range of exclusive custom creations.
It was critical that we emphasized the exclusiveness and completeness of the product and shopping experience, packaged in a fashion led look and feel. To this end we personalised the shopping experience through a focus on the principle designer, her approach and the vibrancy of her unique product.
Great use is made of strong bold product images to bring the uniqueness of the range to the potential customer. This is backed up by clear and inspirational sections on the designer, her approach and the personal service that is on offer that can so often be vital in this market.
A fresh vivid E-commerce site that our client has full control of based on a strong brand image rooted in fashion and design. Subsequently the brand has been rolled out across all marketing materials, exhibition graphics and internal documentation & communications.