Brief to develop a new website for Total Polyfilm that would build and improve on brand position. Ease of updating content was a priority for the client as well as clear visibility of site traffic and statistics enabling further on and offline marketing to occur.
Total Polyfilm are leaders in their field and as such we wished to show the technology, scale and breadth of the company in a strong and professional manner that would immediately appeal to decision makers. With a very technical customer offer it was our task to communicate their business and commercial advantages in a clear and easily understood form.
We achieved this through a custom photo-shoot to illustrate the business and then making strong and appropriate use of these images within the site to illustrate the scale, technology and advantage Total Polyfilm have to offer. We further ran a series of E-marketing campaigns to generate long term targeted site traffic.
Total Polyfilm has now raised its online profile considerably and they are ranking highly for all their targeted keywords and commercial products.