Design that get’s under the skin of your needs

A focused, inclusive design approach and delivery for web and print

Eyecare Anywhere Brand Development

Our client required a brand and related collateral for their mobile optometrist service.

Essential to their requirements was a design that reflected the mobility, core eye service and a friendly memorable visual.

A number of exclusions and restrictions were in place due to the previous contractual obligations and we had to have regard for those in our approach and brand development.

  • Client:

    Barbara Watson

  • Location:


  • Skills:
    • Brand Design
    • Brand Development
    • Corporate/Promotional Materials
    • Vehicle Graphics
    • Corporate Stationery


It was essential that we combined movement with eye care.

Working through a number of options and approaches we decided that we would bring all the elements together in a single unified approach bringing a complete metaphorical result.


To this end we morphed the eyes into wheels with the exhaust to further emphasize motion and doubling up as the arms to the glasses

This allowed us to use the frame of the vehicle to house the company name, again reinforcing the body shape within the vehicle.


The new brand has helped establish the mobile services.

With the development of related internal and external brand collateral and materials we were able to help Eyecare Anywhere hit the ground running.

As a result we were then asked to undertake their online presence. Read more here.