Design that get’s under the skin of your needs

A focused, inclusive design approach and delivery for web and print

Shakespeare Hydraulics Repositioning

As all good companies do, they review and take stock and plan ahead. This often results in a repositioning or particular campaign and this is the point we engaged with Shakespeare Hydraulics.

We were asked to look at their print offer to customers, suppliers and potential larger scale clients for bespoke high end engineering contracts.

We also asked to help present a harmonised picture of their three core divisions.

  • Client:

    Mike Shakespeare

  • Location:

    Harrogate, North Yorkshire

  • Skills:
    • Corporate Materials
    • Brand Development
    • Layout and Design
    • Photoshoot & Directions


Our direction was to bring all sectors of the business together in a single brochure telling the Shakespeare story exploring values and the benefits that come from an experienced and well established business .

We also wanted to show the family values and strength of the team and thus commitment to service and delivery.


This particular design required that we undertake a photoshoot and capture the nature of the real business and the people.

Our core design built on the element of flow captured by the radiating lines and then applied across all subsequent materials as a brand strengthening exercise.


We developed a folder/brochure that could be personalised with case studies, quotes, and other marketing materials which we created as a unified suite.

We also created an image library resource through a wider overarching approach to the photoshoot which leveraged this maximum value from the investment.