Design that get’s under the skin of your needs

A focused, inclusive design approach and delivery for web and print

Krueger Guitars

We have been working with Krueger Guitars now for over 10 years now and the business has grown and evolved as many do who survive for that length of time. As such there was an amount of reflection on brand position inline with their changing market and values.

Having worked directly with Dietmar over that period of time I am acutely aware of his almost obsessive love of detail and building layers of intracacy into his work, often treating them as talking and interest points, a feature that musicians always appear to go for.

Our task to bring an element of this to the rebrand

  • Client:

    Dietmar Krueger

  • Location:

    Meldorf, Germany

  • Skills:
    • Brand Redesign
    • Brand Development
    • Corporate/Promotional Materials
    • Exhibition Graphics


There was a tricky path to steer on this one, as designers we have a tool bag of approaches to draw upon. As we worked through those nothing seemed quite right. That was until I remembered one of their visits, they travelled with a rescue dog and as all owners tend to be they are inseparable.


The more I thought on this the values that their canine friend possessed resonated more, loyalty, a great companion, faithful and unquestioning friendship.

Ask any musician who has owned a handmade instrument what qualities it brings and you will find parallels, thus the talking point required in a highly personal brand package.


Working with previous brand colours for some consistency we built up the new brand and where required retro fitted to order and developed a number of new products.

Next job corporate stationery, and much more.