19 Top B2B Marketing Companies

When prospects are ready to make a decision, specificity is key. A logistics tools company might create a whitepaper about how its software reduced shipping delays for a major retailer by 25%. Provide them with case studies, in-depth whitepapers, or product comparison guides to showcase your expertise and differentiate your brand. Take a software-as-a-service (SaaS) company targeting procurement managers.

Content like blog posts, whitepapers, videos, and podcasts can set you up for success on social media. Examine what content distribution channels your company already has, and look for ways to repurpose it for social. He also noted that you should also have a budget for ad campaigns that introduce your brand to new people, building your followers. Social marketing helps not only brand awareness, but also purchasing decisions. Here’s how you can build a connection with your target audience and generate revenue without coming across as inauthentic or salesy. Many B2B marketers are finding success using the same social media strategies as B2C brands.

This is why these email newsletters tend to be focused on that new content. In B2B, a lot of distribution channels (like Pinterest and Instagram) simply don’t work. This content was basically a mashup of different strategies from my blog posts. You don’t have to create your B2B videos completely from scratch. But you may also want to add video to your content marketing strategy. There’s still a place for traditional blog posts and reports.

This is why content strategy and SEO strategy must be integrated — every piece of content should target a specific keyword opportunity identified through research. The best B2B marketing campaigns frequently center on original research that provides the industry with data it cannot get elsewhere. The most compelling case studies read like stories rather than testimonials — they create narrative tension around the problem and resolution that resonates with prospects facing similar challenges. Here are the types that consistently perform best for B2B SaaS companies, and when to use each one. For most B2B teams, three to four high-quality articles per month plus one long-form piece quarterly is more effective than daily publishing of thin content. A content calendar should not be a list of arbitrary blog post titles.

How does video affect landing page conversion rates?

According to Gartner, the average B2B buying group includes 6 to 10 people, and each person brings their own set of questions, concerns, and priorities. Specifically, you want to focus on terms with commercial or transactional intent (“C” or “T” in the list). Mostly because most brands prefer to stick to the old mainstays of B2B content (like blog posts and reports). This includes blog posts and online courses as well as a Design Circle community to connect with like-minded individuals. Canva isn’t just a great tool; it also boasts a solid B2B content marketing strategy to support its business users. From in-depth blog posts on trending topics to educational webinars – we share a wealth of information for our target audiences.

Step 1: Learn about your buyer and their journey.

Tasks that previously took hours can be completed in minutes, freeing your team to focus on strategy and original thinking. Employee advocacy amplifies reach dramatically, with individual employee posts generating five to ten times more engagement than company page content. Your B2B social media marketing strategy should prioritize distributing content natively — sharing the key insights directly in social posts rather than simply linking to blog posts.

Know your target audience

Getting him for season 1 meant their exact target audience would naturally tune in. Most business podcasts feel like two people reading from scripts. UserEvidence created “The Long Game” – a YouTube vlog-style series interviewing marketing leaders about their career journeys, leadership philosophies, and what actually drives growth at their companies.

While you should consult your company’s resources and directly engage with customers, that data can be subjective, situational, or colored by interview bias. Since this focuses on one of our MoFu leads’ top pain points and shows an impressive data point, it helps us build trust in seconds. LinkedIn’s data shows that 63% of marketers worldwide say campaigns that don’t include creators or influencers feel incomplete. He focuses on helping businesses align marketing, sales, content, campaigns, and technology around measurable growth outcomes. In 2026, AI agents analyze performance across all content, identify gaps in coverage, suggest topics aligned with your content strategy and buyer intent, and draft initial versions for human refinement. The brands pulling ahead are treating LinkedIn as a full-funnel channel, investing in native publishing, video, creator partnerships, and paid amplification as reinforcing parts of a single strategy.

Instead of focusing on individual assets, it focuses on how content works together to influence awareness, consideration, and buying decisions. It ensures that every piece of content has a role, reaches the right people, and contributes to revenue, not just visibility. A strong B2B content marketing strategy connects audience insight, business goals, content formats, distribution, and measurement into one system.

Earning people’s attention and getting that mental real estate is a huge part of marketing success now. 61% of B2B marketers say better creative leads to more brand engagement, with 55% saying it helps them achieve greater share of voice. Only 41% of B2B marketers have a documented B2B content marketing strategy. Mixed in, you’ll find insights and opinions from our team of experts about what these B2B content marketing stats mean, plus resources to act on opportunities.

• Great pairings have an overlap between your audience, their preferred sport and your company’s greatest strength.
• But in reality, a single purchase decision at a mid-size or enterprise company typically involves five to ten people across different roles.
• These are the metrics that earn executive support and budget increases.
• Your target audience scrolls through social media just like the rest of us, looking to be entertained.

It provides a full menu of B2B services, starting with strategy and in-house market research and then using media and advertising to increase brand awareness. For example, the company says its programmatic email capabilities enable precise targeting based on characteristics ranging from demographics to purchasing history. AdCellerant specializes in digital marketing solutions that support thousands of campaigns.

But that’s probably not the best social media platform for a B2B business that sells CRM software. Specifically, your content needs to target key decision-makers who work at the businesses that you serve. But in B2B, the audience for your content is MUCH more focused. When you constantly publish top-notch content, people see YOU as the go-to leader in the space. Well, that’s the real power of content marketing in the B2B space.

Budget Allocation for Content Marketing

Marketing to businesses differs from marketing to consumers, which is why B2B marketing requires distinct strategies. These approaches use logic-driven, ROI-focused messaging to reach business buyers throughout longer sales cycles with multiple decision-makers. B2B marketing strategies include email marketing, content marketing, SEO, social media, and account-based marketing. On July 6, Anthropic published interpretability research identifying what… The companies that document B2b marketing content their strategy, commit to consistent execution, and measure what matters to the business will build content assets that generate leads and revenue for years.

Since I can integrate or embed videos into Google Workspace or Slack, it helps me collaborate more effectively with my clients. I can easily pass this brief to a writer after adding custom instructions, helping my team ship quality blog posts much faster. ChatGPT is an AI chatbot that helps generate texts and images to accelerate research, learning, and creativity for marketing teams.